Aisha in Provenve - Rosa Eduardo Studio

Aisha in L'Occitane

Client L'Occitane

Agency And US MENA

UAE 2023

Director

A series of three films blending live action and animation for L'Occitane, each centered around one of the brand's iconic product lines: Immortelle, Lavender, and Almond.

Every film follows Aisha, our animated character, who is transported to the dreamy landscapes of Provence each time she uses an L'Occitane product. The films explore the beauty and lightness of that connection, the idea that a single scent or texture can carry you somewhere magical, somewhere warm and alive with nature. A moment of routine transformed into a sensory escape.

Through the contrast between the everyday world and the golden fields of Provence, each film captures something deeply human: the way a fragrance can shift your mood, a texture can soften your day, and a small ritual can feel like a journey. Aisha becomes the bridge between both worlds, grounded in the real, but always touched by something a little more poetic.