B/ood
Music Video
Client B/ood
Agency VML Singapore
2024
Art Direction
A music video built to break taboos. Developed by VML Singapore for the feminine hygiene brand B\ood, this animated clip was designed to empower Gen Z girls to talk openly and fearlessly about menstruation, turning a stigmatized subject into an anthem.
Brought on board by Piloto TV as Art Director, Character Design Director, and Background Illustrator, I was responsible for building the entire visual universe of the film, from the 3D chibi-style characters with streetwear aesthetics and unmistakable attitude, to the environments that shift between the everyday and the surreal.
From a bold palette of reds and pinks to spaces that range from a tiled bathroom to abstract cell-inspired landscapes, every visual decision was made to create an immersive world where the product lives naturally at the center of the story.
Coming Soon
Credits
Production Company Piloto TV
Directed by Daniel Soro and Alexandre Chalabi
Art Directors Eduardo Rosa and Thiago Biazzoto | Character Design Director Eduardo Rosa
Executive Producers Natalia Souza, Pedro Bueno | Assistant Executive Producers Giulia Cavalcanti, Willian Sousa
Head of Business Regina Knapp Project | Coordination Roberta Frederico
Project Managers Marília Raffaeli and Marco Ettore
Post-Production Coordination Alexandre Chalabi
Editor Daniel Soro
Post-Production Kevin Crauford and Junior Fernandes
Character Design Anderson Nishimura, Jéssica Brasil, Miguel Maschion and Thais Emily
Character Design Assistants Alexandre Cardoso and Bibi Sakata
Background Design Eduardo Rosa
Motion Designers Victor Further, Ivan Franco, Law Tan, Ullisses Soares Junior, Pedro Lima and Danilo Fernandes
Pencil Test Marcelo Braga, Amanda Belo, Bruno Tedesco, Henrique Neumann and Lika Maekawa
Animators Lika Maekawa and Henrique Neumann
3D Artists Rod Roth and Lamek
Post-Production Assistants Daniela Bortman and Cris Arbex Colorist Gigio Pelosi
If you need illustration, concept art, art direction, or a full animation project, send me a hello.
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