Desmobilia
Branding
Client Desmobilia
Production Co. Pedro, Pastel & Besouro
2018
Creative Director
Desmobilia has been a pioneer in Brazilian e-commerce since 1999, always carrying a strong DNA of redefining design and modernism. Our challenge at ID Estudio wasn't to invent a new brand from scratch, but to visually translate the weight and evolution of their story.
We dove deep into what they call "design with a soul." The new identity had to embrace where the company is right now, connecting their digital store, the São Paulo showroom, and the factory in Paraná. The goal was to show maturity and structure, without losing the bold essence of someone hunting for forgotten relics in vintage shops.
It was a meticulous process to honor their commitment to Brazilian design. Seeing the final project out in the world, bridging Desmobilia's past to its future, is what makes our whole creative process worth it.
Credits
Creative Direction Eduardo Rosa and Gustavo Caboco
Creative Management Rafael Ancara
Logo Design Eduardo Rosa
Information Design Rafael Ancara
Design Dora Suh, Eduardo Rosa, Felipe Lui, Fernanda Corrêa and Gustavo Caboco | Packaging Design Dora Suh and Eduardo Rosa
Illustration Eduardo Rosa
Account Management Fernanda Corrêa & Lucia Angélica
Photography Diego Cagnato
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