The Positive Magnet
Client Havaianas
Agency AlmapBBDO
Brazil 2019
Illustrator
I designed for the Havaianas film two arts (30" and 38"). Watch it! It turned out incredible. Swipe to see all the images ;)
For this project, I worked with Havaianas' iconic brand colors, green and pink, developing two independent illustrated posters that, while connected to the animation, were created as standalone pieces for the campaign. Beyond the posters, I was also invited for an interview on Havaianas' Twitter, where I walked through my creative process and explained how I arrived at the ideas and concepts behind the film's illustrations.
Credits
Director Youth
DOP Yuri Maranhão
Art Direction Edi / Lais Melo
Post-Production COLOSSAL
Editor João Machado e Maria Luísa Machado | Color Grading Osmar Jr / SPALVA | Finishing Maria Luisa Machado e Luciana Lima
Animation Direction COLOSSAL
Animation Coordination Daniel Maia
VFX Supervision Diogo Gameiro | Image Research & Treatment Fernando Denti | Comp Diogo Gameiro, Michel Takahashi, Karlos Schirmer
Illustration Niege Borges, Herbie Loureiro, Camila Rosa, Fiedler, Pedro Pastel & Besouro, Fernando Molina e Cristiano Onofre "Fora de Compasso"
Cel Animators Rodrigo Numecaniq, Bruno Brasil, Deco Daviola, Danila Ribeiro, Thallyson Mikael, Mateuz Fernandez, Pedro Solano, Ivanildo Soares, Guadalupe Vyleta
2D Animation Janaina da Veiga, Fernando Jurado, Caique Moretto, Gabriel Rocha, Filipe Consoni
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