PSG
8th Academy
Client PSG
Production Co. Lumen Creative
2025
Art Director | Illustrator
Here is the teaser for the biggest PSG Academy Brasil gathering, which will take place at Arena Pantanal, in Cuiabá. As Art Director, Character Designer, Illustrator, and Storyboard Artist, the video blends hand-drawn illustrations with AI animation to showcase all the beauty of Mato Grosso, from the natural landscapes of the Pantanal to the grandeur of Chapada dos Guimarães and the crystal-clear waters of the Nobres region. From December 15th to 20th, the state capital will be ready to welcome athletes from all corners of Brazil.
Credits
Director and Producer Maxence Loyer
Art Direction, Character Design, Illustration and Storyboard Rosa Eduardo Studio
Character Concept and Illustration Fernanda Rosa
Post-production Director and AI Animator Jair Dornelas
Editor and Motion Design Bruno Yuguy
Copywriting and Voiceover Ana Ghizzo
Voice Actor Braulio Giordano
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