Behind
the Record
Client Recording Academy
Agency TBWA\Chiat\Day LA
2020
Art Director | Illustrator
Behind The Records is a Recording Academy campaign responsible for the Grammy Awards created by TBWA\Chiat\Day Los Angeles. The project intends to recognize the several professionals who work inside the album productions, most of the time invisible. In 2019, the project created alternative album covers for streaming platforms that figured the names of the producers, sound engineers, technicians, drivers, and musicians, among others. For 2020, besides repeating the credit covers, a frame-by-frame movie was produced to quote 33 academy-awarded records. The animation narrates the importance of those music professionals.
The project had two main challenges. The first was the deadline of 20 days and the second was that we couldn't portray the records or artists in an obvious way. Those demands positively influenced the art direction decisions. We've chosen contrasting colors and dynamic transitions, and drawing styles, using colors and shapes to create highlighting keyframes. For the final scene, we designed many characters to compose a multitude of music professionals.
Credits
Client Recording Academy
Agency TBWA\Chiat\Day Los Angeles
Direct by The Youth and Maldita
Art Production Pedro, Pastel & Besouro | Art Direction Eduardo Rosa
Art Manager Lucia Angélica and Fernanda Corrêa
Character Design Eduardo Rosa | Concept Art Eduardo Rosa and Stomp Design (Miopia, Loud and Leandro Dexter)
Illustration Pedro, Pastel & Besouro (Douglas Lopes, Eduardo Rosa and Felipe Lui), Diogo Saraiva, Lucas Fiacadori, Stomp Design (Miopia, Loud and Leandro Dexter)
Production The Youth and João Machado
Production Management Daniel Maia | Production Management Assistant Lu Krasa
Graphic Research Fernando Denti
Storyboard Tiago Kogi, Gabriela Zanatta, Bianca Nassar and Bruno Guerreiro
Animators Deco da Viola, Natália Faria, Guma Nutinski, Pedro Peluso, Gabriela Zanatta, Danila Ribeiro, Pedro Solano, Gui Klein, Bruno Brasil, Lucas Fiacadori and Fernando Rangel.
Clean-up Thallyson Mikael, Debora Teixeira, Mateuz Fernandes, Lucas Batalha, Lucas Ficadori, Gui Klein, Bruno Martin, Jonatas Freire, Maurus Maciel and Pedro Solano
Post-Production COLOSSAL
Composer Karlos Schirmer, Michel Takahashi, Vinicius Kluge and Renato Jabuka | 3D Renato Jabuka | Rigging Motion Wes Castro and Freter
Editor João Machado
Music Canja Audio Culture
Music Director/Arrangements Eduardo Karas | Sound Executive Director Filipe Resende | Sound Creative Director Lucas Sfair | Drums Guilherme Moreno Sound Engineer Levi Mynssen | Studio Coordinator Ana Flor | Sound Design Pedro Sol & Diego Zorrilla | Technical Support Guima Drum
Special Thanks Anh-Thu Le, Bruno Regalo, Jason Karley, Paula Henzel and Renato Fernandez
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