A TUDUM for everybody - Rosa Eduardo Studio

A TUDUM

for everybody

Client Netflix

Production Co. Piloto TV

2024

Art Director

Piloto TV invited me to co-create a campaign film for Netflix's iconic TUDUM event, a project that placed the exclusive event gift box at the very center of the narrative. Rather than treating it as a mere promotional prop, we elevated the box into a full-blown character: a symbol of the excitement, exclusivity, and spectacle that define the TUDUM experience.

Guided by the exceptional visual identity crafted by the acclaimed studio Porto Rocha, I developed a suite of motion assets, UI screens, and design elements crafted to amplify the campaign's visual impact. Every piece was designed to feel cohesive with Porto Rocha's bold, cinematic direction while pushing the campaign's energy even further, making each frame feel as premium and electrifying as the event itself.

From animated overlays to bespoke screen compositions, the work was built to capture attention across multiple touchpoints, blending editorial craft with the kind of bold, confident aesthetic that Netflix's Brazilian audience expects.